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Childrenswear is a growing force in the fashion world Sam LaPorta supporta Detroit Lions tight end T-Shirt . The value of the UK market in clothes for kids is expected to reach £6.6 billion by 2021, growing at a much faster rate than the markets in both menswear and womenswear. As the middle class widens, and as parents in the UK and the US in particular continue to have children later in life, the disposable income available to parents has grown. People are more willing than ever to spend sizeable chunks of money on their children’s wardrobes.

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It’s no surprise, then, that brands and manufacturers are focusing on kids clothes, with both luxury brands and high street retailers moving to expand aggressively into childrenswear Sam LaPorta supporta Detroit Lions tight end T-Shirt . But opportunities still abound: according to trade title Business of Fashion, the middle of the market remains comparatively un-catered for.Here at KINGTEESHOPS, we’ve worked with a range of clients creating clothes and custom merch for kids, including children’s charity The Brompton Fountain, Our team are always happy to talk through queries, and we have the expertise to advise on the practicalities of your order. Below is a walkthrough on why personalised kids clothes is something to think about, with key pointers on design, production and marketing. Parents now see the way they dress their children as another way to signal their own identity and style, and are rapidly moving away from more traditional ideas about what children wear. Accordingly, the rise of the influencer has also seen the rise of the influencer parent: consumers who follow Kim Kardashian or Victoria Beckham on Instagram are also looking at the ways they dress their children. There are even a whole generation of ‘kidfluencers’ with their own huge social media followings (mostly made up of parents, not kids their own age).All of this means that parents are becoming less interested in gendered pieces and more excited by humour and trends (backed up by studies such as this) – they want to see their tastes reflected in their children’s style, in a way that is still appropriate for their age. Custom clothing for children opens up opportunities to translate your designs and brand identity in creative and playful ways.
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